Articles
p. 103-114
AGROTOURISM IN PEASANT (FARMER’S) ENTERPRISES: ORGANIZATIONAL AND ECONOMIC MECHANISMS FOR STIMULATATION AND EFFICIENCY IMPROVEMENT
The article substantiates the role of agrotourism as a promising direction for improvement of farms efficiency by expanding the service sector, attracting additional financial flows and increasing the added value of agricultural products. The key barriers to agrotourism development in farming enterprises were identified, including insufficient institutional support, weak infrastructure and lack of complex approach in the system of government support. Directions of organizational and economic mechanism improvement to support farmers engaged in agrotourism are proposed, including targeted programs, cooperation development, digitalization promotion and integration of agrotourism into regional rural development strategies. The results of the study can be used in state policy development in the field of support of small business and sustainable rural development.
