Шмаркова Лариса Ивановна

E-commerce is one of the most dynamically developing segments of digital economy and it acts as an infrastructural format for organizing transactions based on digital order processing, recording conditions and data accumulation. On the basis of international and Russian statistical estimates, the article describes the growth of consumer engagement in online purchases and strengthening of competitive environment in online commerce, which leads to increased requirements for the service speed, transparency and predictability. Online store is considered an integrated information system that combines two key functional circuits: cliental, which provides interaction with the consumer, and the managerial, focused on resource administration, processing incoming orders, as well as accounting and analytical processing of consumer demand data. The importance of requirements structuring is substantiated, including the description of interaction scenarios and nonfunctional characteristics of online store (performance, accessibility, mobility, data security), which affect order processing stability and sales manageability. The use of UML modeling is considered as a tool for requirements structuring. The approaches to the development of online store are considered. They are individual development, CMS-based implementation and use of SaaS designers. Their advantages and limitations in terms of implementation time, maintenance cost, improvements flexibility and integration possibilities are highlighted. It is concluded that the choice of technological basis determines stability of digital sales channel and scaling potential of online store in e-commerce ecosystem.

The article discusses the problem of customer flow optimization and increase of operational efficiency in regional retail trade. The problem of cash register capacity deficiency during peak hours was identified in the analysis of the activities of a retail chain store. This leads to potential revenue loss and decrease of customer loyalty. The purpose of the study is to develop and economically justify a project implementation of self-service cash desks to optimize customer service in a regional retail store. Review and analysis of the possibilities of using digital solutions of domestic vendors were carried out. The results of comparing alternatives of the solution of the problem of low throughput of a retail store are presented. An implementation project of self-service cash registers which includes workload calculation, financial indicators, payback period, risk assessment was developed and presented, and it confirms high efficiency of investments in digitalization of service business process. The novelty of the research is in the implementation of the methodology of estimating operational losses from queues and comprehensive financial model to justify implementation of self-service cash desks in regional retail, taking into account the possibilities of using russian equipment. The research uses methods of observation, empirical, situational and scenario analysis, and systematization. The project is proposed. The practical significance is in the development of a ready-to-use project for implementation of self-service cash desks to increase operational efficiency in the store. The results of the study can be used in the activity of regional retail enterprises.

The article is devoted to the analysis of artificial intelligence impact on modern business and the prospects for its use. The purpose of the research is to study and summarize the application results, analyze the problems and prospects of implementing innovative developments based on artificial intelligence technologies by Russian companies. The research methodology is based on the methods of observation, comparison, review analysis, information comparison, generalization, and logical evaluation. As a result of the research, the advantages of implementing artificial intelligence technologies into various sectors of Russian economy are substantiated in the article. There arises the question about the possibilities of artificial intelligence and the prospects for its implementation in human activity, in particular, the thesis on cyber technologies impact on the development of business processes in our country is considered, the analysis of generalized data on artificial intelligence effectiveness use by individual domestic business companies being presented. Special attention is paid to assessing the risks and difficulties associated with the integration of artificial intelligence into society. National tasks to overcome them are defined.

Increasing interest in healthy lifestyle and active recreation is a new trend of consumer preferences. There has been a significant increase in income from the sale of active tours in Russian regions. Their popularity has increased significantly in recent years. The purpose of the study was to analyze the practice and problems of implementing active tourism programs in Orel region, and to substantiate the importance and significance of popularization and implementation of active tourism programs for the development of regional tourism market. Methods of analysis and synthesis, comparison, comparison, and review evaluation were used in the study. The article provides an overview of interpretations of the concept of active tourism given by the authors of scientific works, and its social significance and development priority are indicated in connection with the instruction of the President of the Russian Federation V.V. Putin, given to the Cabinet of Ministers: to consider a set of measures for the development of active tourism. The results of the review of organizing active tourism practice in Orel region are presented, and its types and organization system model in the region are indicated. It is proved that active tourism plays a significant role in formation of the tourist flow in the region, since the projects that attract federal funding to the region are being implemented in this area. A number of initiatives of Orel entrepreneurs received grant support from the Government of the Russian Federation. At the same time, active tourism has not received due attention so far. The main problems of the development of active tourism in Orel region are identified and outlined. The conclusion is made about the insufficient use of active tourism potential. So it is necessary to adjust and detail the Program of domestic tourism development in Orel region. Entities engaged in tourism activities in the region and organizations planning investments in tourism industry should receive a clear instruction concerning the priority of active tourism development in the region. This motivates them to focus their efforts on tourist products formation in demand in the region, expand the range of offers in the sector of active tourism, and accordingly initiates the development of regional tourism market. Development of active tourism will significantly increase competitiveness of tourist destination.

In the article organization problems of parking service and parking activity are considered. The necessity of automation of parking service is proved. The problems and directions are stated and functions of parking automation are characterized.

In the article modern information technologies used in restaurant business, the role and advantages of automation, functions of electronic menu as a variant of effective automation of restaurant activity are considered.

In the article the problem of perfection of information input device is considered.

There are more than 50 tour agencies in tourist market in Oryol, and each of them tries to win in tough competitive struggle for the client. As consumers have a wide choice of places of purchase, it is important to define their preferences. It is possible to carry this out by consumer estimation technique. Then we will carry out market positioning of the firms on its basis. Within the limits of the research work it is supposed to reveal certain competitive positions of Oryol tour agencies, comparing them with the existing consumer preferences.