WHOLESALE AND RETAIL TRADE DEVELOPMENT IN ORYOL REGION

Abstract

The majority of both individual and corporate consumers perfectly know that they can get hundreds or even thousands of every possible goods and services in any of the numerous shops which are a part of marketing channel. However,not all of them understand, how difficult the structure of these channels uniting lots of establishments, agencies and organizations and thanks to which the goods and services find their consumer can be. The most different industrial, commercial organizations andorganizations specializing on wholesale or retail trade unite their efforts creating marketing channels allowing them to deliver the goods to industrial enterprises and consumers.