Analysis of the Global Retail Market

Abstract

The purpose of the study is to analyze the retail market, including e-commerce analysis, to identify trends and relationships, characteristics of the factors influencing sales growth in the world countries. The research methodology is based on the methods of system and strategic analysis, methods of document analysis, grouping, comparison, juxtaposition, graphical and tabular visualization. The results of the study are characterized by the following provisions. The statistics and rating of the main countries are reviewed in terms of GDP, purchasing power parity, and annual GDP growth in 2023. The analysis of the leading countries is carried out in terms of GDP in terms of population, GDP growth and the share of retail trade in GDP. The largest retailers of the global retail trade have been identified. Most of them are American companies. It is also proved that the development of e-commerce and the growing share of online sales in total retail sales are due to several factors, including: the availability of phones with Internet access; the Internet breadth; and the depth of Internet distribution. The Retail Development Index (RDI) developed by Kearney consulting agency is considered, according to which the economies of the countries occupy leading positions in the markets.