Modern approaches to marketing management in technology companies

Abstract

Marketing has recently been developing. It is connected with the appearance of new markets, improving of sales techniques, consumers’ demand for certain goods and online sales. The purpose of the article is to review and present the combination of classical instruments ad innovative marketing decisions for effective adaptation and promotion of the good in the market. Marketing tools necessary as the basis for creation and adaptation of the good in the market and demand control are disclosed in the article. Expansion of the basic conceptual marketing models based on four P’s is considered. The expansion is possible due to additional parameters timely for theory and practice of marketing development: people, the process of interaction with the client and physical space.