ESTIMATION OF COMPETITIVENESS FACTORS OF PUBLIC CATERING ESTABLISHMENTS IN OREL

Abstract

Public catering industry is one of the most dynamically developing forms of small and medium-size business not only in Russia, but also in the world. Russian private restaurant business is relatively young, but for thirty years of its existence in the country branched structure of diverse enterprises of mass food was generated beginning from cheap snackbars to restaurants of high kitchen. Under conditions of competition the most demanded institutions are those that not only cook food, but also create certain social environment, organize family, youth or thematic recreation. This tendency promotes not only the growth of the institutions number, but also individualization of food service, appearance of the enterprises multitude differing in price, servicing quality and assortment of the suggested services.