FEATURES OF CONDUCTING PR-COMMUNICATION IN POLITICAL SPHERE

Abstract

In the article essence and characteristics of political PR, its toolkit and influence mechanisms are considered. In the context of the work the specificity of political sphere of modern Russian society and features of communication processes in it are revealed. Functions of political PR, image-making and political advertising presented in the in article allow looking at political PR communications more widely. The relationship and interdependence of politics and media define the leading role of PR-experts and image-makers in conducting PR-communications in political sphere of the life of the society. Features of political communications are noted and in their organizational structure beginning from goal-setting and finishing with the estimation of the achieved effects from the undertaken measures and actions.