COMPETITIVE INTELLIGENCE UNDER MODERN CONDITIONS

Abstract

The modern market of consumer goods functions under unique economic conditions. The dynamics of scientific and technical progress is high as never before. It accelerates the change of technological ways and the rates of alternation of the goods generations. Such situation is caused by the development of high technologies which have considerably reduced resource expenses for goods production. Besides, development of production engineering has made it more accessible for a wide range of manufacturers of the goods. Reduction of qualitative distinction between manufacturers of the goods is the result of this process. A bright example is the fact, that the quality degree of the goods of the majority enterprises has become similar. Thus, under conditions of rapprochement of quality and consumer properties of the goods the role of such tool, as competitive intelligence raises. It makes the urgency of the theme of our scientific publication more significant. Industrial espionage and commercial intelligence existed from the moment of scientific and technical revolution when there was a sharp increase of the enterprises producing the same goods. In certain degree the similar situation is observed now. As modern technologies of the goods are accessible practically for all countries of the world, they demand specification of such phenomenon as commercial activity intelligence. The publication purpose is to disclose the economic essence of competitive intelligence, its role and value under conditions of modern consumer market. The aim was achieved by means of monographic research method. As a result of the carried out scientific research we have defined economic essence of competitive intelligence from the position of modern day, made the problems of competitive investigation actual and proved the necessity to form and develop the departments which are engaged in competitive intelligence at domestic enterprises.