ANALYSIS OF AIRLINES AND RAIL CARRIERS ADVERTISING

Abstract

With the development of railroad network and air transport these vehicles become more and more popular. However, that does not cancel the urgency of advertising of passenger and goods transportation. However, it is necessary to note the low level of advertising of railway transportation monopolist in the Russian Federation of JSC ‘RZHD’ and the largest airline of JSC ‘Aeroflot - Russian International Lines’. Besides traditional forms - actions and various programs - the author suggests to develop new directions of advertising more actively.