STRATEGIC DIRECTIONS AND TACTICAL METHODS OF PRICES MANAGEMENT AT THE ENTERPRISE

Abstract

Price, its role, functions and value as one of the major elements of enterprise marketing complex is considered in the article. The attention is focused at the complexities of the solution of opposite problems concerning pricing of goods and services. The authors took into account the influence of external and internal factors on competition and market conditions. Besides, the review of the basic directions of strategic management of the prices is presented and the basic tactical ways of pricing are considered.