PRICE ASPECTS IN INDUSTRIAL MARKETING
Keywords:
marketing strategy, marketing information, positioning, competitiveness, innovative possibilities, DIFFERENTIATED PRICES, market conditionAbstract
Marketing strategy of the company in the modern industrial market is formed under the influence of many factors and on the basis of a large quantity of marketing information (research of industrial buyers and their preferences, situation examination in the industry, etc.). The selected strategy is realized in the price policy of the company and is reflected in its financial position.Downloads
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References
Андреев, Д.В. Проблемы развития маркетинга в России [Электронный ресурс]/ Д.В. Андреев. - Режим доступа: http://www.marketing.ru.spb.ru. Дата обращения 16.08.2012.
Котлер, Ф. Маркетинг менеджмент. [Текст] / Ф. Котлер, К.Л. Келлер. Экспресс-курс. 3-е издание./ Пер. с англ. Под науч. ред. С.Г. Жильцова. - СПб.: Питер, 2007. - 480 с.
Соловьев, Б.А. Маркетинг [Текст]: учебник/ Б.А. Соловьев. - М.: ИНФРА-М, 2007. - 383 с.
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Published
2012-01-15
Issue
Section
Articles
How to Cite
PRICE ASPECTS IN INDUSTRIAL MARKETING. (2012). Economic Environment, 1(1), 26-31. https://econenv.owebs.ru/article/view/2858
