Integrated marketing communications of wooden toy manufacturer: trends and prospects

Abstract

The article examines the results of trends and prospects study of integrated marketing communications of wooden toys to test the hypothesis that integrated marketing communications play an important role in the promotion and development of wooden toys. In the course of the research, the market of wooden toys was analyzed, as well as foreign manufacturers of wooden toys. It was revealed that foreign manufacturers of wooden toys use unusual materials for manufacturing products (French shrubs, hevea, rubber, which domestic manufacturers do not use in their production). Trends in the development of wooden toys in Russia and abroad are considered. The popular trend of our time is active social position of most enterprises. This position helps the company grow achieving sustainability in development. The manufacturer successfully demonstrates its product using social networks. The article presents paid and free modern tools for promoting wooden toys on the Internet and their comparison. As a result of the study of paid and free promotion tools of wooden toy manufacturer on the Internet, it was concluded that free promotion tools require more effort and time for promotion, for example, social networks. With the help of paid tools you can achieve rapid development and promotion of products.