MOTIVATION OF COMMERCIAL PERSONNEL UNDER CONDITIONS OF THE RETAIL TRADE DEVELOPMENT

Abstract

Financial and economic process is dynamic and conditions of its functioning as a management object constantly change. That leads to different organizational situations and problems which are frequently the most dangerous for managing of the enterprise and are accompanied by infringement of the functioning process of separate elements of the operated object. All these stipulate the necessity of adequate administrative decisions. Efficiency of any organization activity primarilly depends on the employees working at the enterprise. Because of great competition between retail trading organizations in Russia, it is expedient to pay more attention to the ways of personnel motivation, so that they will raise labour productivity and will improve the general indicators of the enterprises.