SECRET TECHNIQUES OF TRADING MARKETING

Abstract

In the article complex of measures and techniques used by marketers of trading companies, directed on stimulation of production sale and sales increase is considered. Management of the majority of shops use the fundamentals of marketing programming the clients for large purchases. These techniques are used worldwide. They can’t be called fair in relation to the buyer, and in spite of the fact that the majority of clients are adult and sane people, nothing prevents us from falling into the marketers’ trap again and again. Motives, preferences, desires and behaviour of the consumer have been the object of the research of the scientists for a long time. The overwhelming majority of trade enterprises do not ignore to use the results of these researches to influence the choice of a buyer and to form his preferences, thereby motivating the individual for acquisition of goods.