COMPETITIVE ANALYSIS AS A GUARANTOR OF SUCCESSFUL ENTREPRENEURIAL ACTIVITY OF REGIONAL ENTERPRISES
Keywords:
competitive state, competition intensity, competitors position, marketing research, internal and external factorsAbstract
Competitiveness is a key task of modern business, as under conditions of market volatility the company has to survive under the oppression of tough competition. To achieve success companies must use analysis in order to clearly understand their position in the segment and correctly monitor the actions of the competitors. Competitive analysis is a necessary measure to ensure the specific advantages of the firm.Downloads
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References
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Published
2017-05-15
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Articles
How to Cite
COMPETITIVE ANALYSIS AS A GUARANTOR OF SUCCESSFUL ENTREPRENEURIAL ACTIVITY OF REGIONAL ENTERPRISES. (2017). Economic Environment, 6(3), 54-58. https://econenv.owebs.ru/article/view/3447
