THE ROLE OF PRESS SERVICES IN FORMING OF ENTERPRISE CORPORATE STYLE
Keywords:
idea, corporate values, press-service, corporate styleAbstract
In the article the author suggests to carry out consecutive and permanent job creating memorable and unambiguously identified image of corporate style of the enterprise by means of press-service activity. Besides, there are negative moments of image formation with various kinds of advertising.Downloads
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References
Аּнּтּиּпּоּв Кּ.Вּ. Оּсּнּоּвּы рּеּкּлּаּмּы. - Мּ.: Дּаּшּкּоּв и Кּ, 2015. - 328сּ
Гּоּлּуּбּкּоּвּа Еּ.Нּ. Мּаּрּкּеּтּиּнּгּоּвּыּе кּоּмּмּуּнּиּкּаּцּиּи\.,……. - Мּ.: Фּиּнּ-пּрּеּсּсּ, 2010.
Дּуּрּоּвּиּч Аּ.Пּ. Оּсּнּоּвּы мּаּрּкּеּтּиּнּгּа. - Мּ.: Нּоּвּоּе зּнּаּнּиּеּ, 2014. - 494с.
Иванов И.Г. Внедрение фирменного стиля: миссия выполнима. - М.: Банки и биржи, ЮНИТИ, 2015.
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Published
2016-03-15
Issue
Section
Articles
How to Cite
THE ROLE OF PRESS SERVICES IN FORMING OF ENTERPRISE CORPORATE STYLE. (2016). Economic Environment, 5(2), 159-160. https://econenv.owebs.ru/article/view/3289
