PERSONNEL MARKETING IN THE MARKET OF KALUGA REGION

Abstract

Personnel marketing is considered to be rather new concept. In world practice of human resources management it was applied only in the early nineties of the last century, and in Russian practice of personnel management this version of marketing has not been widespread till the present moment. Only few Russian companies include personnel marketing in the structure of the problems solved by personnel departments. Hiring and selection of personnel is usually a “reaction” on vacancy appearance, but it does not operate in the long term perspective.