FEATURES OF INFORMATION SYSTEMS OF CLIENTS RELATIONS MANAGEMENT

Abstract

For the past years clients relations management with (CRM) has become one of the most known and discussed administrative technologies, and created СRМ-systems are one of the most popular in the software market for the purpose of enterprises management. Working with the environment many branches of the company are separated. It results in the situation when the firm loses many opportunities to increase sales and the level of clients loyalty, and for today it is an important condition of competitive advantages stability. Integration of the consumer into firm, providing him real personal service is the purpose which the world business community aspires to solve.