THE ROLE OF PACKING AS ADVERTISING UNDER CONDITIONS OF UNSTABLE ECONOMIC SITUATION
Keywords:
packing, advertising, marketing, brandingAbstract
The majority of goods manufacturers today come to understanding of the fact that goods packing in the general advancement system on the market plays not less important role, than commodity mark. Packing does not only protect the goods from adverse environment conditions, but also carries out the role of data carrier, including, advertising.Downloads
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References
Euroscreen: портал [Электронный ресурс]. - Режим доступа: http://euro-screen.ru/reklama_v_mestah_prodazh.
NetViser: портал [Электронный ресурс]. - Режим доступа: http://www.netviser.ru/technologies/.
Википедия: портал [Электронный ресурс]. - Режим доступа: http://ru.wikipedia.org/.
Маркетинг и реклама: портал [Электронный ресурс]. - Режим доступа: http://www.reclama.su/.
Реклама и pr: портал [Электронный ресурс]. - Режим доступа: http://www.adbusiness.ru/content/.
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Published
2014-03-15
Issue
Section
Articles
How to Cite
THE ROLE OF PACKING AS ADVERTISING UNDER CONDITIONS OF UNSTABLE ECONOMIC SITUATION. (2014). Economic Environment, 3(2), 93-99. https://econenv.owebs.ru/article/view/3024
