INNOVATIVE TECHNOLOGIES IN ADVERTISING OF GOODS AND SERVICES

Authors

  • Мария Ивановна Сорокина Орловский государственный институт экономики и торговли Автор
  • Ирина Валерьевна Смагина Орловский государственный институт экономики и торговли Автор

Keywords:

innovation, innovative technologies, innovative advertising

Abstract

Recently innovative technologies are more often used in advertising toolkit of the 21stcentury. Innovations are used in various areas of advertising both in its traditional formats, and in non-standard advertising communications. Advertising methods with the use of innovative technologies have appeared rather recently.However,it has already widelyspread among manufacturers and got hot target audience approval. First of all,innovative advertising is based on its use in promotions of serious technical equipment, the newest computer technologies and non-standard ways of presenting information.

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References

Богданова, Е.Л. Информационный маркетинг [Текст]: учебное пособие / Е.Л. Богданова. - Ростов н/Д: Феникс, 2008. - 176 с.

Березина, Ю. Promo-революция [Текст] // Продвижение Продовольствия. Prod&Prod, №10-11(12-13). - 2009. -С. 24-28

Янкевич, В.С. Маркетинг в гостиничной индустрии и туризме, российский и международный опыт [Текст] /С.В. Янкевич, Н.Л. Безрукова. - М.: Финансы и стратегии, 2005. - 416с.

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Published

2013-01-15

Issue

Vol. 2 No. 1 (2013)

Section

Articles

How to Cite

INNOVATIVE TECHNOLOGIES IN ADVERTISING OF GOODS AND SERVICES. (2013). Economic Environment, 2(1), 27-32. https://econenv.owebs.ru/article/view/2901