STRATEGIC ALLIANCE - PERSPECTIVE FORM OF BUSINESS INTEGRATION

Abstract

Strategic alliances considered in the article, are one of perspective forms of integration and one of the important factors of companies’ competitiveness increase in modern economy. In the article the features of strategic alliances are investigated; their basic purposes and motives according to which the companies enter alliances; the conditions types influencing the process of strategic alliances formation; advantages which alliances formation presents. Great attention is paid to the concept of alliance’s competitive strategy, in particular, to its principles, purposes, problems, tools and structure.