Analysis, trends and development prospects of food delivery services

Abstract

The article examines the results of the study of the development trends and prospects of applications of ready-made food and food delivery services in order to test the hypothesis that changes in service applications and delivery conditions play an important role in promotion and development of these services. In the course of the study, the market for online orders of finished products and food was analyzed. As a result, it was revealed that there are more and more competitors in this market, but at the same time there are also more and more consumers who are switching from offline purchases to online. Then comparative analysis of applications of the delivery services of ready-made food and food products according to price and non-price criteria was carried out. And it was revealed that online sales market does not stand still and manufacturers are constantly updating their applications, making them more convenient and comfortable for consumers. It was also revealed that online delivery services of ready-made food and food products change the terms of delivery and payment. After that, the main positive and negative aspects in the applications of ready-to-eat and food delivery services were considered. For the consumer the most important advantage in services applications is convenience of choosing products (catalog filter), a wide choice of payment method, as well as the speed of delivery of the order. In the course of the research, the methods of content analysis, monographic, expert evaluation and comparative analysis were used.