Польшакова Наталья Викторовна

In the era of the rapid development of Industry 4.0 and widespread introduction of information and communication technologies, industrial enterprises are forced to fundamentally rethink their management approaches. Classical models focused on material flows optimization and costs minimization no longer guarantee market leadership. Successful adaptation to modern economic challenges requires not a point upgrade, but complex transformation of the entire management system, covering organizational structure, internal business processes and mechanisms of interaction with external environment. Today, competitiveness is determined not only by resource efficiency, but also by the ability to work with information, implement innovative digital tools, and form flexible, proactive management culture. The authors reveal the basic principles on which the digital transformation of modern business is based in their study. Strategic leadership, decisionmaking based on big data analysis, the ability to respond quickly to changes, customer orientation, business ecosystem development, and investments in personnel development are among them, as well as ensuring information security and compliance with ethical standards in digital environment. The article pays special attention to the life cycle of building digital management system, which begins with deep audit of the current state and formation of long-term strategy and ends with step-by-step implementation of technological solutions. Assessment of digital maturity level and comparative analysis of common global assessment methods developed by such competent centers as Gartner, Deloitte, MIT CISR are the key elements of this process. The analysis of the investments dynamics in the processes of digital transformation of management system of Russian industrial enterprises revealed significant transformation of production management methods through introduction activation of digital solutions and significant increase of financial flows in all key areas of investment activity. The observed growth rates of investment costs are explained by a complex of interrelated factors, such as general trend towards digital transformation of industry, active processes of replacing foreign IT products with domestic alternatives, massive introduction of cloud services and high demand for innovative business tools such as ERP and CRM. Thus, digital transformation is not just automation or introduction of individual technologies, but deep rethinking of corporate culture and management practices aimed at creating effective digital ecosystem of the industrial enterprise. Only formation of integrated digital ecosystem, continuous development of human capital and systematic approach to digital solutions integration can ensure sustainable development and long-term success of industrial enterprise under conditions of Industry 4.0.

The article examines the features of strategic management of Russian companies in the context of Russian economy transformation. The authors consider the profound structural changes that affected the methods and principles of enterprise management caused by the economic transformations recently. Russian companies face the necessity to adapt to external economic challenges arising from sanctions, digitalization acceleration, domestic market development and widespread adoption of artificial intelligence (AI) technologies. The impact of digital revolution, which creates new business challenges, obliges to review the established approaches to production management and introduce the latest automation achievements and artificial intelligence. In the work, the authors pay special attention to formation of new technological sovereignty, manifested in the desire to ensure independence from foreign technologies through the development of domestic technical base and digital infrastructure, evolution of economic structure, which is characterized by increased domestic production, growth of high-tech industries and creation of hybrid economic model that combines the stability of the raw materials sector and the potential of innovative technologies. In the work, the authors also pay attention to the necessity of international diversification, which, in their opinion, is caused by change in geographical markets and search for new partners, mainly in the regions of Asia, the Middle East and Latin America. The analysis carried out in this paper allows concluding that the current stage of Russian business development requires active formation of sustainable strategic solutions capable to maintain high competitiveness and ensure long-term sustainability of the companies under conditions of high uncertainty and constantly changing requirements of market environment, including development of internal technical competencies, digital transformation, ac-tive government support and diversification strategy as the basis for successful adaptation and survival in the modern world.

The work is devoted to the study of issues of efficiency improvement of industrial enterprises corporate governance through implementation of logistics management principles. The main attention is paid to modern trends that emphasize the necessity to move away from traditional functional hierarchical management structure towards process-oriented structures, which, in turn, contribute to increasу of flexibility, reliability and competitiveness of the companies and organizations. Specific recommendations include creation of specialized committees, introduction of end-to-end KPI and active use of modern information and communication technologies. Despite significant progress in the development of logistics management, many researchers and managers continue to perceive it as an auxiliary function, failing to take its strategic importance into account. Meanwhile, modern industry places increased demands on efficient processes that facilitate integration of material, financial and information flows, starting from the stage of purchasing raw materials and ending with the delivery of finished products to consumers. Thus, there is an obvious discrepancy between increased market expectations and limited capabilities of traditional corporate governance. As a result of the research, a new paradigm of corporate governance was formed, in which logistics management has become a central element that plays a crucial role in process efficiency improvement, reducing costs, and strengthening interactions within the enterprise and the partners. Practical recommendations on corporate governance reform were developed, providing for creation of specialized teams, introduction of end-to-end performance indicators and the integration of ERP systems that create necessary conditions for stable growth and increasing the competitive advantages of companies.

The work is an in-depth study of the latest techniques and innovative approaches aimed at improving the efficiency of land resources management used in agriculture. The main attention is paid to the comprehensive solution of the issues of increase the of land resources productivity, crop yields growth, ensuring environmental sustainability of agricultural territories and achieving the goals of sustainable development of agro-industrial complex as a whole. Detailed study of the methodological foundations of qualitative assessment of the condition and potential of land, allowing to form objective criteria for their economic value and potential productivity is of particular importance. The authors focus on public policy instruments and mechanisms of economic incentives that promote rational use and conservation of soil fertility. Influence of regional specifics and the requirements of modern agricultural market on the process of managerial decisions making regarding distribution and exploitation of agricultural land is investigated. The work is aimed at forming a holistic concept of land resources management, taking into account regional peculiarities and current requirements of agricultural market, and developing a conceptual model for effective land resources management that ensures a balance between the economic interests of business entities and environmental protection requirements, preserving the natural heritage and maintaining high level of food security in the country.