Лапыгин Денис Юрьевич

Strategic management is highly relevant for Russian business under current difficult economic conditions. Strategic management is a global long-term planning of organization's activities, taking into account all external and internal opportunities and threats. There are a number of tools for strategic management of an organization based on in-depth analysis of the company's activities, as well as the external environment in which business is conducted. Systematic approach to the development of strategic management tools means that an organization is considered as a coherent system. The system approach considers such elements as: incoming resources, activity process, outgoing results, interaction with the external environment, and feedback. Systematic approach to selection and implementation of strategic management tools can be realized using AI technologies such as machine learning, deep neural networks, natural language processing, computer vision, recommendation systems, optimization algorithms, intelligent agents, and graph analysis. Modern digital technologies provide the opportunity to improve strategic management tools based on artificial intelligence. AI's capabilities in analyzing large amounts of data, identifying trends and correlations, efficiency and objectivity of AI technologies stupulate the effectiveness of using this technology in strategic management.